Lynda McDaniel, Your Inspired Writing Coach,
is the award-winning author of 14 books
(including her Amazon Bestselling book
How Not to Sound Stupid When You Write).
She’s also written 1,200+ articles for major
magazines such as Southern Living, Country
Living, Taste Full, and Chile Pepper. But what
really gets her mojo working is sharing what
she calls “the fruits of my life,” helping others to write their own books,
blogs, and articles. www.lyndamcdaniel.com.
Engage your readers by writing to them, not at them.
It’s all too easy to launch into what you want to tell
them; instead, talk to them like old friends. Share inspiration,
encouragement, and stories about the benefits of eating, cooking,
and living well. Especially stories. Stories draw us in so we’re
there with you, the storyteller. More than merely transferring
information, stories tap into emotions and connect us on a
Sarah Spigelman Richter
Sarah Spigelman Richter is the food reporter for Mashable. Her writing has previously
been seen on The Huffington Post, The Today Show’s food site, Northeast Flavor and
Chow.com. She loves chili cheese Fritos, hates paying retail and may be found at
@fritosnfoie on both Twitter and Instagram.
When it comes to food, everyone’s right. Even if they’re wrong to you, they are right to
someone else. Don’t fight someone who can’t appreciate the glory of canned cranberry
sauce alongside the delight of spending a week’s pay on an incredible Michelin starred meal. Invite
those “heathens” to spar with you, because sometimes too many cooks in the kitchen introduces
you to your new restaurant obsession or appreciation of scrapple topped with maple syrup.”
Contributor Photo Credits: Lynda McDaniel/Star Dewar, Sarah Spigelman Richter/Sally FitzGibbons